A relevant contribution to the success of a product

In a context in which consumers have a wide variety of products within their reach, easy access to information and share their experiences, the decisions made about products acquire special relevance. The best marketing strategy might not be enough to mask a bad product.

Product tests show how consumers perceive a product.

They are typically associated with the development of new products, but can also be used to improve existing products, strengthening their position against the competition and maximizing the duration of the product’s life cycle.

When is it convenient to carry out a product test?

In the control and monitoring of existing products

In the development of new products

When changes are made to existing products

Main types of product tests

There are numerous types of product testing. The main “families” are:

How is the most appropriate test chosen?

To decide what type of test is going to be used, the objective of the test must be clearly determined, -depending on the decision to be made-, the key attributes to be measured and the level of reliability desired for the results.

Other factors also intervene in the choice of test design, such as…

Kind of product

Most suitable consumption environment

Consumption environment

Information about the brand

How will the products be presented?

Intermarket carries out product tests in different LATAM countries in a wide variety of categories, with vast experience in testing food, beverages, cleaning products and personal hygiene, and offering a wide range of solutions that can be adapted to suit your needs. the times, budgets and data required by their clients.

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