Product Test

A relevant contribution to the success of a product In a context in which consumers have a wide variety of products within their reach, easy access to information and share their experiences, the decisions made about products acquire special relevance. The best marketing strategy might not be enough to mask a bad product. Product tests […]

The personality of the brand and the help of archetypes

Brand personality is one of the pillars in the constitution of a brand identity. It is a set of human characteristics associated with a brand that includes not only personality traits but also sociodemographic data, physical appearance and lifestyle Just like us – humans – personality is what allows a brand to obtain a space […]